3 Ways Loss Aversion Can Help Improve Sales
Loss aversion is the behavioral economics term that refers to the fact that we value losses more than we value gains of the same amount. Therefore, we try to avoid losses much more than we try to...
View ArticleHappiness, Raises and Keeping up with the Joneses
A Study of Happiness Ed Diener, PhD from the University of Illinois, conducted a massive study on happiness covering a variety of factors in more than 100 countries. His results were counter-intuitive...
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